US SOY: #RightToProtien

Brief:

US SOY, a Pakistan-U.S. alliance, sought to address high malnutrition rates in Pakistan by raising awareness about the importance of dietary protein and inspiring healthier eating habits.

Solution:

We launched the #RightToProtein campaign to raise awareness about malnutrition in Pakistan, highlighting the critical role of protein in a healthy diet. The campaign’s powerful messaging resonated widely, inspiring a national conversation on better eating habits.

Results? Reached over 2.1 million views in the first week, ranked in the top 3 trends on Twitter globally and gained endorsements from local news and government officials.