It’s Surprisingly Bata!

Brief:

Bata Shoes aimed to elevate their brand by launching a sophisticated shoe line and revamping their retail environments.

Solution:

'Surprisingly, Bata. Unmistakably Stylish.' campaign redefined Bata’s image by dissing its own past to unveil a premium, chic new line of shoes. We invited consumers to rediscover Bata as an elevated brand, offering more style and sophistication than ever before.

Results? We achieved over 2 million impressions in the first week. Garnered a 4.7% engagement rate and saw a 5.1% audience growth rate.