Pepsico: Kurkure’s Toofani Mirch!

Brief:

Pepsico was ready to launch Kurkure Toofani Mirch, a spicy snack to heat winter 2020. But they needed to make a bold statement in a crowded snack market. The goal was to create a spicy buzz across all platforms and ignite a surge in sales.

Solution:

PepsiCo ignited a fiery campaign for Kurkure Toofani Mirch, challenging A-List celebrities to face extra spicy trivia while tackling hot personal questions. The buzz generated by those who couldn’t handle the heat made the brand a smokin' hot headline in paparazzi magazine and a must-try for spice lovers

Results? The campaign reached 700,000 views in just three days with an engagement rate of 9% and sales going up to 25% in the first week.