Packages Mall: Shop Till Glory!

Brief:

Packages Shopping Mall needed to boost foot traffic and revenue after a dry COVID quarter, so it sought to create a summer campaign to turn things around for all the mall's brands.

Solution:

Shop Till Glory was a campaign designed to elevate the shopping experience by turning every purchase into a chance to win big. We partnered with mall vendors to create exclusive offers and launched a co-branded social media push, making spending Rs 5000 a ticket to glory and a shot at the Glory 580 Pro.

Results? We ended up collaborating with 150+ brands and 25+ influencers, produced 50+ digital pieces and 250+ vertical videos. Garnered 7 million views, 400,000 impressions and achieved a 65% revenue increase in just 34 days.

Budget Challenge:

Another small leg of the summer campaign was the budget challenge. The idea was to give consumers an idea of how to spend Rs 5000 so they can get a chance to win Glory 580Pro.