Explore The Colors Of Life With Tuscon

Brief:

Hyundai aimed to strengthen the launch of the Hyundai Tucson by emphasizing its HTRAC capabilities and presenting it as the ideal vehicle for any journey, perfect for life’s explorations.

The Solution:

Our campaign for the Tucson captured the spirit of adventure, showcasing its HTRAC system through four dynamic films that highlighted its prowess across diverse terrains. We positioned Tucson as the go-to vehicle for any journey, whether in the city or the wild.

Results? We achieved an 18% increase in demand within two week. Recorded a 4.65% boost in engagement and earned high praise from the brand team, solidifying Tucson’s adventurous reputation.