Berger Paints: #ColorsOfMotherhood

Brief:

Berger Paints aimed to celebrate Mother's Day with a meaningful, socially impactful experience. The goal was to honor the diverse qualities of motherhood by incorporating emotional stories from customers and creating a memorable connection through colors that celebrate and embody motherhood.

Solution:

In collaboration with Packages Mall, Berger Paint created a campaign where motherhood was celebrated through a palette of colors chosen by shoppers. Each shade represented a different facet of motherhood, revealing that no single color can encapsulate a mother’s love, warmth, and commitment—she embodies them all.

Results? We got shoppers to engage in selecting signature shades representing motherhood and we deepened emotional connections the with the brand by celebrating maternal love through color.