Bata: Pakistan’s First Ever Anti-bacterial shoe!

Brief:

Bata was all set for back to school after an intensive COVID outbreak. They wanted to reinforce the idea that how can kids protect themselves with all the bacteria thats around when kids are back.

Solution:

We came up with the idea for Bata’s anti-bacterial shoes and created an animated campaign, perfectly aligning with the back-to-school season. We highlighted how Bata protects the most exposed part of the body, turning shoes into a shield against germs—resonating with parents eager to keep their children healthy.

Results? We positioned Bata as the go-to choice for health-conscious parents and created a buzzworthy back-to-school season.