Qmobile: It’s Hot Pro 2!

Brief:

QMobile wanted to launch its new smartphone to incandescent the market and make that smartphone both a trendsetter and a conversation starter.

Solution:

We became the first brand to use TikTok as a key strategy for launching QMobile’s HotPro 2, combining influencer power with a high-energy rap to highlight the phone’s functionality. The campaign was a trend setter as it opened gates for other brands on how to utilize TikTok.

Results? Crowned as the first brand to use TikTok for a major product launch. Achieved half a million views across all digital platforms in less than 24 hours. Campaign of the Year by Pakistan Advertisers Society 2020 and was featured in Aurora Magazine.

Featured in Aurora Magzine.

Campaign of the Year by Pakistan Advertisers Society (PAS) 2020