Qmobile: #YourViewMatters

Brief:

With its back-to-back successful launches, Qmobile aimed to dismantle the perception of being solely a budget smartphone brand by positioning itself as a global contender in the competitive mobile market. They wanted to go out with a bang!

Solution:

We redefined Qmobile’s image by collaborating with Turkish star Esra Bilgic, positioning the Qmobile View Pro as a lifestyle enhancer for discerning consumers. This campaign underscored the brand’s upscale shift and global appeal.

Results? We garnered 3 million views in three days, generated $2 million in sales within the first month and solidified Qmobile’s stature as a globally recognized brand.

Featured in Aurora Magzine.

Campaign of the Year by Pakistan Advertisers Society (PAS) 2020