Kansas Health was all about standing out. As the biggest academic medical center in the area,
they wanted that recognition from their audience. And with Kansas hosting this years FIFA
World Cup 2026, they were about to see a lot of traffic. They wanted to put their cancer
campaign forward but needed something so sticky, so fresh, and so advanced that it would
scream the best and most advanced care in the city. We gave them that one line, with a few
options, that felt so personal to what they do and so relatable to who they are, that its now
partnered with the FIFA World Cup 2026 and will be one of the biggest billboards in the city.