Packages Mall:
Shop Till Glory
The Packages Mall needed to turn things around after a rough COVID quarter. So, we took a simple idea, spent Rs 5000, got a shot at GloryPro 580 and a brand-new phone, and turned it into a full summer campaign. Every purchase became a ticket. Every brand in the mall became a partner.
Results:
150+ brand collaborations, 25+ influencers, 50+ digital pieces and 250+ vertical videos. 7 million views, 400,000 impressions, and a 65% revenue increase in 34 days. Not bad for a mall that just wanted people to shop for summer.
Qmobile:
YourViewMatters
Qmobile had a perception problem. Budget brand. Nothing more. They wanted out of that box and to go out with a bang. So, we brought in Turkish star Esra Bilgic, positioned the View Pro as a lifestyle upgrade, and let the work do the talking.
Results:
3 million views in three days, $2 million in sales in the first month and a Campaign of the Year by Pakistan Advertisers Society. Oh and it got featured in Aurora Magazine. Not bad for a brand people thought was secondhand.
EBM Smile:
The AR Launch
EBM was launching Smile, a donut-shaped confectionery, and it had to be digital only. No shelf. No store. Just a screen and a scroll. So on International Happiness Day, we launched an AR filter, a smile-shaped donut, and let people do the rest.
Results:
5,000+ fans shared their smiles. The highest engagement rate by brand that year at 9.6%. And a Golden Effie for Best Digital Transformation. Turns out happiness is pretty shareable.
Hyundai Tucson:
Built for Every Journey
Hyundai wanted to launch the Tucson and make its HTRAC system the star. Not just a car launch. An adventure campaign. Four films, four terrains, one message. Wherever you’re going, Tucson’s already been there.
Results:
18% increase in demand in two weeks. 4.65% boost in engagement. And high praise from the brand team, which honestly hits different sometimes.
US SOY:
Right To Protein
US SOY, a Pakistan-U.S. alliance, came with a real problem. Malnutrition in Pakistan and not talked about it. So we made them talk. The #RightToProtein campaign wasn’t just awareness. It was a national conversation about what people deserve to eat.
Results:
2.1 million views in the first week. Top 3 trends on Twitter globally. Endorsed by local news and government officials. Some briefs matter more than others. This was one of them.
